NUST Institutions Library Catalogue Search for '(su:"Business & Economics / Marketing / General.")'

Consumer behavior : and marketing strategy /

By Peter, J. Paul.. [S.l.] : McGraw-Hill/Irwin, 2004 . 608 p. ; , Hardcover. 26 cm.. 0072864877 | 9780072864878

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Why we buy : the science of shopping /

By Underhill, Paco.. [S.l.] : Simon & Schuster, 1999 . 256 p. ; , Hardcover. 24 cm.. 0684849135 | 9780684849133

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Consumers /

By Arnould, Eric J.. [S.l.] : McGraw-Hill/Irwin, 2003 . 896 p. ; , Hardcover. 26 cm.. 0072537140 | 9780072537147

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Internet marketing : strategy, implementation and practice /

By Chaffey, Dave.. [S.l.] : Financial Times Management, 2000 . 528 p. ; , Paperback. 24 cm.. 0273643096 | 9780273643098

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Electronic marketing and the consumer.

[S.l.] : Sage Publications, Inc, 1997 . 208 p. ; , Paperback. 23 cm.. 0761910700 | 9780761910701

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Strategic internet marketing /

By Dann, Susan.. [S.l.] : John Wiley & Sons Inc, 2001 . 512 p. , Paperback. 0471343005 | 9780471343004

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Introduction to E-commerce : with E-commerce powerweb /

By Rayport, Jeffrey.. [S.l.] : McGraw Hill Higher Education, 2003 . 512 p. ; , Paperback. 26 cm.. 0071232664 | 9780071232661

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Marketing channels : a relationship management approach /

By Pelton, Lou E.. [S.l.] : McGraw-Hill/Irwin, 2001 . 544 p. ; , Hardcover. 25 cm.. 0072895128 | 9780072895124

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Global marketing : foreign entry, local marketing and global management /

By Johansson, Johny.. [S.l.] : McGraw Hill Higher Education, 2005 . 672 p. ; , Paperback. 28 cm.. 0071244549 | 9780071244541

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Internet marketing and promotions.

[S.l.] : Pustak Mahal, 2004 . 371 p. ; , Paperback. 24 cm.. 8178060302 | 9788178060309

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Internet marketing /

By Siegel, Carolyn.. [S.l.] : Houghton Mifflin Company, 2003 . 404 p. ; , Hardcover. 24 cm.. 0618150439 | 9780618150434

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High-performance interactive marketing /

By Ryan, Christopher.. [S.l.] : Racom Communications, 2001 . 312 p. ; , Hardcover. 24 cm.. 0970451504 | 9780970451507

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Effective promotional planning for E-business /

By Ace, Cathy.. [S.l.] : Butterworth-Heinemann, 2002 . 296 p. ; , Paperback. 24 cm.. 0750652683 | 9780750652681

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Marketing across cultures /

By Usunier, Jean-Claude.. [S.l.] : Prentice Hall, 2005 . 594 p. ; , Paperback. 25 cm.. 0273685295 | 9780273685296

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Profitable product management : powerful techniques for improving products and maximizing profits /

By COLLIER, RICHARD.. [S.l.] : Butterworth-Heinemann, 1995 . 304 p. ; , Paperback. 24 cm.. 0750618884 | 9780750618885

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The art of cause marketing : how to use advertising to change personal behavior and public policy /

By Earle, Richard.. [S.l.] : McGraw-Hill, 2002 . 320 p. ; , Paperback. 23 cm.. 0071387021 | 9780071387026

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Market research in practice : how to get greater insight from your market /

By Hague, Paul N.. New Delhi Koganpage 2013 . xiii, 257 pages : , "First published in Great Britain and the United States in 2004."--T.p. verso. 24 cm.. 9780749468644 (pbk.) | 9780749468651 (ebook)

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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

By Glass, Russell,. . 1 online resource. 9781118889787 (epub) | 9781118889848 (pdf)

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