NUST Institutions Library Catalogue Search for 'au:"Bearden, William O.,"'

Marketing: principles and perspectives

By Bearden, William O.,. Boston, Mass. : McGraw-Hill, 2001 . xxxvii, 596 p. : , Includes index. | Special code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399. 28cm.. 0072461284 | 0072322977

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Marketing, principles & perspectives : principles & perspectives /

By Bearden, William O.. [S.l.] : Irwin Professional Pub, 2003 . 596 p. ; , Paperback. 28 cm.. 0072539097 | 9780072539097

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

By Bearden, William O.,. Newbury Park, Calif. : Sage Publications, 1993 . xii, 352 p. ; , "Published in cooperation with the Association for Consumer Research." 29 cm.. 0803951558

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