NUST Institutions Library Catalogue

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Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues.

by Ranganathan, Maya | Rodrigues, Usha M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : SAGE, 2010Availability: Items available for loan: Central Library (CL)Call number: 302.230954 RAN (1).
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Principles of marketing Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 11th ed. Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Online access: Table of contents | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (2). Checked out (2).
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Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues.

by Ranganathan, Maya | Rodrigues, Usha M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : SAGE, 2010Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 302.230954 RAN 2010 (1).
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Worldchanging : a user's guide for the 21st century / edited by Alex Steffen ; foreword by Al Gore ; design by Sagmeister Inc.

by Steffen, Alex.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Abrams, 2006Other title: World changing.Online access: Table of contents only Availability: Items available for loan: Centre for International Peace & Stability (CIPS)Call number: 333.7 WOR 2006 (1).
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Exploring digital design multi-disciplinary design practices / Ina Wagner, Tone Bratteteig, Dagny Stuedahl.

by Wagner, Ina | Wagner, Ina, 1946- | Stuedahl, Dagny | Bratteteig, Tone.

Source: SpringerLink ebooks - Computer Science (2010)Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: London ; New York : Springer, c2010Online access: Full text available from SpringerLink ebooks - Computer Science (2010) Availability: Items available for loan: School of Mechanical & Manufacturing Engineering (SMME)Call number: 004.21 EXP (1).
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The Oxford handbook of human resource management / edited by Peter Boxall, John Purcell, and Patrick Wright.

by Boxall, Peter | Boxall, Peter F | Purcell, John, 1945- | Wright, Patrick M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2007Other title: Human resource management.Online access: Table of contents only | Publisher description Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.3 BOX (1).
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The connectors (E-BOOK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 650.13 KUZ (1).
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Producing Open Source Software(E BOOK) How to Run a Successful Free Software Project Karl Fogel

Publisher: CreativeCommons Attribution 2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 005.1 FOG (1).
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The connectors :(E-BooK) how the world's most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.

by Kuzmeski, Maribeth.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.812 KUZ (1).
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Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 3nd ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (1).
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Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Publisher: [S.l.] : Simon & Schuster, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).
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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).
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How brands become icons : the principles of cultural branding / D. B. Holt.

by Holt, D. B.

Publisher: [S.l.] : Harvard Business Press, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.827 HOL (1).
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Corporate communications : theory and practice / Dr Joep P Cornelissen.

by Cornelissen, Dr Joep P.

Edition: 1st ed. Publisher: [S.l.] : Sage Publications Ltd, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.45 COR (1).
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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

by Strauss, Judy | El-Ansary, Adel | Frost, Raymond.

Edition: 4th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.872 STR (1).
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Business today / David J. Rachman, Michael H. Mescon, Courtland L. Bovee, John V. Thill.

by Rachman, David J | Mescon, Michael H | Bovee, Courtland L | Thill, John V.

Edition: 7 Sub ed. Publisher: [S.l.] : Mcgraw-Hill College, 1992Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658 PAC (2).
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Principles of marketing, 12th edition / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 12th ed. Publisher: [S.l.] : Prentice Hall, 2007Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.8 KOT (1). Checked out (1).
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Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Koganpage 2013Availability: Items available for loan: Central Library (CL)Call number: 658.83 HAG (1).
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Understanding emerging markets : building business BRIC by brick / Stefano Pelle.

by Pelle, Stefano, 1964-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks : Response Books, 2007Online access: Table of contents only | Publisher description Availability: Items available for loan: Central Library (CL)Call number: 338.5091724 PEL 2007 (1).
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Small and medium enterprise development through socially responsible venture capital funds: An active marketing an branding perspective Sameer Khaleequzzaman

by Khaleequzzaman, Sameer | Bilal Ahmed Chohan.

Material type: Text Text Publisher: Islamabad: NBS - NUST, 2015Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
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Media effects : advances in theory and research / edited by Jennings Bryant and Dolf Zillmann

by Bryant, Jennings | Oliver, Mary Beth.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: Lawrence Erlabaum Assosiates 1994Online access: Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 302.23 BRY (1).
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Heritage and sport : an introduction / Gregory Ramshaw.

by Ramshaw, Gregory [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bristol, UK ; Blue Ridge Summit, PA : Channel View Publications, 2020Availability: Items available for loan: Central Library (CL)Call number: 338.4791 RAM (1).
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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr.

by Marr, Bernard [[author]].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, West Sussex : Wiley, 2016Online access: Cover image Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.0557,MAR (1).
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Sustainability in the hospitality industry : principles of sustainable operations. Willy Legrand & Philip Sloan and Joseph S. Chen

by Sloan, Philip [author.] | Legrand, Willy [author.] | Chen, Joseph S [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Routledge, 2017Availability: Items available for loan: Central Library (CL)Call number: 338.4791068 LEG (1).
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Sustainable branding : ethical, social, and environmental cases and perspectives / edited by Pantea Foroudi and Maria Palazzo.

by Foroudi, Pantea, 1974- [editor.] | Palazzo, Maria [editor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Availability: Items available for loan: Central Library (CL)Call number: 658.827 FOR (1).
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Ethical Innovation in Digital Influencer Marketing: How Can Social Media Influencers Maintain Ethical Conduct When Collaborating with Brands?/ Duaa Asif,

by Asif, Duaa | Supervisor: Dr. Fareessa Malik.

Material type: Text Text Islamabad: NBS NUST. 2025Online access: Click here to access online Availability: Items available for loan: Central Library (CL)Call number: 200 (1).
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Designing brand identity : a comprehensive guide to the world of brands and branding / Alina Wheeler, Rob Meyerson.

by Wheeler, Alina [author.] | Meyerson, Rob [author.] | John Wiley & Sons [publisher.].

Edition: Sixth edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2024]Copyright date: ©2024Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 658.827 WHE 2024 (1).
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LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ Dua Siddiqui,

by Siddiqui, Dua | Supervisor: Dr. Adnan Waseem.

Material type: Text Text Islamabad: 2026Online access: Click here to access online Availability: Items available for loan: Central Library (CL)Call number: 200 (1).
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