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E-Brand Hate and E-Brand Cancellation of Online Dating Show: The Role of Ideological incompatibility, Symbolic Incongruity and Advertising Incongruity in a moderation of Moral Courage/ Til Muntaha, Sidra

by Sidra Til Muntaha | Supervisor: Dr Muhammad Kashif.

Material type: Text Text Islamabad: NBS NUST. 2025Online access: Click here to access online Availability: Items available for loan: Central Library (CL)Call number: 200 (1).
LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ Dua Siddiqui,

by Siddiqui, Dua | Supervisor: Dr. Adnan Waseem.

Material type: Text Text Islamabad: 2026Online access: Click here to access online Availability: Items available for loan: Central Library (CL)Call number: 200 (1).
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