NUST Institutions Library Catalogue Search for 'kw,wrdl: (su-br:"Advertising")'

Principles of marketing /

By Kotler, Philip.. Upper Saddle, N.J. : Pearson, 2014 . xxii, 732 p. : 30 cm.. 9780133084047 | 0133084043

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Life's a game so fix the odds : how to be more persuasive and influential in your personal and business life /

By Hesketh, Philip.. [S.l.] : Capstone, 2005 . 262 p. ; 24 cm.. 1841126829 (paperback) | 9781841126821 (paperback)

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Macintosh Spreadsheet using Microsoft Multiplan Chart & File /

By Robert Flast. Calfornia Osborne McgrawHill . 239p 0078811872

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Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea /

By Bly, Robert W.. New York : H. Holt, 1993 . xv, 334 p. ; 21 cm.. 0805019758 (alk. paper) :

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Data mining for dummies /

By Brown, Meta S.,. . xiv, 382 pages : 24 cm.. 9781118893173 | 1118893174

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Microeconomics : theory and applications with calculus /

By Perloff, Jeffrey M.. [S.l.] : Addison Wesley, 2007 . 800 p. ; , Hardcover. 26 cm.. 0321277945 | 9780321277947

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Marketing research /

By Aaker, David A.. [S.l.] : John Wiley & Sons Inc, 1995 . 800 p. ; , Paperback. 26 cm.. 0471552542 | 9780471552543

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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Electronic marketing and the consumer.

[S.l.] : Sage Publications, Inc, 1997 . 208 p. ; , Paperback. 23 cm.. 0761910700 | 9780761910701

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Making markets : how firms can design and profit from online auctions and exchanges /

By Kambil, Ajit.. [S.l.] : Harvard Business Press, 2002 . 240 p. ; , Hardcover. 24 cm.. 1578516587 | 9781578516582

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Strategic electronic marketing in managing E-business /

By Ph.D., Brad A. Kleindl.. [S.l.] : Thomson South-Western, 2000 . 368 p. ; , Hardcover. 24 cm.. 0324013191 | 9780324013191

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The art of cause marketing : how to use advertising to change personal behavior and public policy /

By Earle, Richard.. [S.l.] : McGraw-Hill, 2002 . 320 p. ; , Paperback. 23 cm.. 0071387021 | 9780071387026

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Strategic electronic marketing : managing E-business /

By Kleindl, Brad.. [S.l.] : South-Western College Pub, 2002 . 416 p. ; , Hardcover. 24 cm.. 032417893X | 9780324178937

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Strategic electronic marketing in managing E-business /

By Ph.D., Brad A. Kleindl.. [S.l.] : Thomson South-Western, 2000 . 368 p. ; , Hardcover. 24 cm.. 0324013191 | 9780324013191

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Communicating globally : an integrated marketing approach /

By Schultz, Don E.. [S.l.] : McGraw-Hill, 2000 . 280 p. ; , Illustrated. | Hardcover. 24 cm.. 0844225223 | 9780844225227

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Advalue.

By Butterfield, Leslie.. [S.l.] : Butterworth-Heinemann, 2003 . 256 p. ; , Paperback. 24 cm.. 0750655011 | 9780750655019

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The Un Common sense of management

By Tiwari, Sanjay.. [S.l.] : SAGE Publications Pvt. Ltd, 2003 . 268 p. ; , Paperback. 24 cm.. 0761997369 | 9780761997368

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Strategic brand communication campaigns /

By Schultz, Don E.. [S.l.] : McGraw-Hill, 1999 . 400 p. ; , Hardcover. 25 cm.. 0844229520 | 9780844229522

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Public relations writing : the essentials of style and format /

By Bivins, Thomas H.. [S.l.] : NTC/Contemporary Publishing Company, 1998 . 385 p. ; , Paperback. 23 cm.. 0844203513 | 9780844203515

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The language of advertising : written texts /

By Goddard, Angela.. [S.l.] : Routledge, 1998 . 144 p. ; , Paperback. 26 cm.. 0415145988 | 9780415145985

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This business of television /

By Blumenthal, Howard.. [S.l.] : Billboard Books, 1998 . 688 p. ; , Hardcover. 25 cm.. 0823077047 | 9780823077045

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The brand marketing book /

By Marconi, Joe.. [S.l.] : McGraw-Hill, 1999 . 256 p. ; , Hardcover. 24 cm.. 0844222577 | 9780844222578

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United we brand /

By Moser, Mike.. [S.l.] : Harvard Business Press, 2003 . 192 p. ; , Hardcover. 24 cm.. 1578517982 | 9781578517985

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Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers /

By Zabin, Jeff.. [S.l.] : Wiley, 2004 . 272 p. ; , Hardcover. 24 cm.. 0471467618 | 9780471467618

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Dynamics of mass communication : media in transition /

By Dominick, Joseph R.. [S.l.] : McGraw Hill Higher Education, 2010 . 512 p. ; , Paperback. 28 cm.. 0071221468 | 9780071221467

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Contemporary marketing : plus /

By Boone, Louis E.. [S.l.] : Harcourt Brace College Publishers, 1994 . 700 p. ; , Hardcover. 29 cm.. 0030976014 | 9780030976018

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Why the best man for the job is a woman : the unique female qualities of leadership /

By Book, Esther Wachs.. [S.l.] : HarperBusiness, 2000 . 256 p. ; , Hardcover. 24 cm.. 0066619866 | 9780066619866

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Cover letters for dummies /

By Kennedy, Joyce Lain.. [S.l.] : For Dummies, 2000 . 283 p. ; , Paperback. 23 cm.. 0764552244 | 9780764552243

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Principles of marketing, 12th edition /

By Kotler, Philip.. [S.l.] : Prentice Hall, 2007 . 736 p. ; 27 cm.. 0132390027 (hardcover) | 9780132390026 (hardcover)

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Strategic brand management : building, measuring, and managing brand equity /

By Keller, Kevin Lane.. [S.l.] : Prentice Hall, 1997 . 784 p. ; 24 cm.. 0131201158 (hardcover) | 9780131201156 (hardcover)

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The Effects of Subliminal Advertising on Brand Preference and Consumer Drive

By Khan, Hammad. Islamabad: NBS - NUST, 2013 . Var p. : ill. ; 30cm..

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Gimme, the human nature of successful marketing

By Hallward, John. USA JOHN WILEY & SONS 2007 . XX,216P 9780470-100295

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Kellogg on China : strategies for success /

Evanston, Ill. : Northwestern University Press, 2004 . xxv, 254 p. : 23 cm.. 0810122251 (pbk. : alk. paper)

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Brandscaping : worlds of experience in retail design = Erlebnisdesign für Einkaufswelten /

Basel ; | Boston, MA : Birkhauser-Publishers for Architecture, 2002 . 117 p. : 3764366745 (softcover : alk. paper)

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E-Brand Hate and E-Brand Cancellation of Online Dating Show: The Role of Ideological incompatibility, Symbolic Incongruity and Advertising Incongruity in a moderation of Moral Courage/

By Sidra Til Muntaha, .

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