NUST Institutions Library Catalogue Search for 'kw,wrdl: (su-br:"Social marketing.")'

Indian media in a globalised world /

By Ranganathan, Maya.. Thousand Oaks : SAGE, 2010 . xix, 275 p. ; 23 cm.. 9788132104018 (hard back) | 8132104013 (hard back)

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Principles of marketing

By Kotler, Philip.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 . xx, 651, 33, 28, 3, 10, 20 p. : 29 cm.. 8129702010

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Indian media in a globalised world /

By Ranganathan, Maya.. Thousand Oaks : SAGE, 2010 . xix, 275 p. ; 23 cm.. 9788132104018 (hard back) | 8132104013 (hard back)

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Worldchanging : a user's guide for the 21st century /

New York : Abrams, 2006 . 596 p. : 25 cm.. 0810930951 (hardcover) | 9780810930957 (hardcover) | 0810993384 (pbk.) | 9780810993389 (pbk.)

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Exploring digital design multi-disciplinary design practices /

By Wagner, Ina. London ; | New York : Springer, 2010 9781849962223 (hbk. : alk. paper)

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The Oxford handbook of human resource management /

By Boxall, Peter. Oxford ; | New York : Oxford University Press, 2007 . xv, 658 p. : , Includes Index http://www.amazon.com/Oxford-Handbook-Resource-Management-Handbooks/dp/019928251X/ref=sr_1_1?s=books&ie=UTF8&qid=1413016118&sr=1-1&keywords=019928251X 26 cm.. 019928251X | 0199547025 | 9780199282517 (alk. paper)

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The connectors (E-BOOK) how the world's most successful businesspeople build relationships and win clients for life /

By Kuzmeski, Maribeth.. Hoboken, N.J. : Wiley, 2009 . xiv, 258 p. ; 24 cm.. 0470488182 (cloth) | 9780470488188 (cloth) | 9781118156285 (pbk.

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Producing Open Source Software(E BOOK) How to Run a Successful Free Software Project

CreativeCommons Attribution 2009 . 200p

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The connectors :(E-BooK) how the world's most successful businesspeople build relationships and win clients for life /

By Kuzmeski, Maribeth.. Hoboken, N.J. : Wiley, 2009 . xiv, 258 p. ; 24 cm.. 0470488182 (cloth) | 9780470488188 (cloth) | 9781118156285 (pbk.

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Basic marketing research /

By Churchill, Gilbert A.. [S.l.] : Houghton Mifflin Harcourt (HMH), 1995 . 832 p. ; , Hardcover. 26 cm.. 0030983673 | 9780030983672

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Why we buy : the science of shopping /

By Underhill, Paco.. [S.l.] : Simon & Schuster, 1999 . 256 p. ; , Hardcover. 24 cm.. 0684849135 | 9780684849133

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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The art of cause marketing : how to use advertising to change personal behavior and public policy /

By Earle, Richard.. [S.l.] : McGraw-Hill, 2002 . 320 p. ; , Paperback. 23 cm.. 0071387021 | 9780071387026

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How brands become icons : the principles of cultural branding /

By Holt, D. B.. [S.l.] : Harvard Business Press, 2004 . 263 p. ; , Hardcover. 24 cm.. 1578517745 | 9781578517749

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Corporate communications : theory and practice /

By Cornelissen, Dr Joep P.. [S.l.] : Sage Publications Ltd, 2004 . 216 p. ; , Hardcover. 25 cm.. 0761944354 | 9780761944355

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E-marketing /

By Strauss, Judy.. [S.l.] : Prentice Hall, 2005 . 480 p. ; 24 cm.. 0131485199 (paperback) | 9780131485198 (paperback)

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Business today /

By Rachman, David J.. [S.l.] : Mcgraw-Hill College, 1992 . 768 p. ; 27 cm.. 0070068216 (hardcover) | 9780070068216 (hardcover)

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Principles of marketing, 12th edition /

By Kotler, Philip.. [S.l.] : Prentice Hall, 2007 . 736 p. ; 27 cm.. 0132390027 (hardcover) | 9780132390026 (hardcover)

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Market research in practice : how to get greater insight from your market /

By Hague, Paul N.. New Delhi Koganpage 2013 . xiii, 257 pages : , "First published in Great Britain and the United States in 2004."--T.p. verso. 24 cm.. 9780749468644 (pbk.) | 9780749468651 (ebook)

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Understanding emerging markets : building business BRIC by brick /

By Pelle, Stefano,. New Delhi ; | Thousand Oaks : Response Books, 2007 . 246 p. : 20 cm.. 0761935576 (paper back) | 9780761935575 (paper back) | 8178297167 (India PB) | 9788178297163 (India PB)

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Small and medium enterprise development through socially responsible venture capital funds: An active marketing an branding perspective

By Khaleequzzaman, Sameer. Islamabad: NBS - NUST, 2015 . vi, 66 p. : ill. ; 30cm..

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Media effects : advances in theory and research /

New Jersey: Lawrence Erlabaum Assosiates 1994 . xi, 505 p. : 22 cm.. 9780805864496 (hbk) | 0805864490 (hbk) | 9781410618771 (ebk) | 1410618773 (ebk) | 9780805864502 (pbk) | 0805864504 (pbk)

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Heritage and sport : an introduction /

By Ramshaw, Gregory,. . 1 online resource 9781845417055 | 9781845417031 | 9781845417048

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Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results /

By Marr, Bernard,. . xi, 308 pages ; 22 cm. 9781119231387 (hardback)

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Sustainability in the hospitality industry : principles of sustainable operations.

By Sloan, Philip,. . 524 p. ; , Written by Philip Sloan, Willy Legrand, and Joseph S. Chen. 24 cm.. 9781138915374 (hbk) | 9781138915367 (pbk)

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Sustainable branding : ethical, social, and environmental cases and perspectives /

. pages cm 9780367428815 | 9780367428822

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Ethical Innovation in Digital Influencer Marketing: How Can Social Media Influencers Maintain Ethical Conduct When Collaborating with Brands?/

By Asif, Duaa.

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Designing brand identity : a comprehensive guide to the world of brands and branding /

By Wheeler, Alina,. . 332p.: 28cm.. 9781119984818 | 9781119984825

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LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/

By Siddiqui, Dua.

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