NUST Institutions Library Catalogue Search for '(su:"Database marketing.")'

Statistical modeling and analysis for database marketing: effective techniques for mining big dat effective techniques for mining big data

By Ratner, Bruce.. Boca Raton, Fla. : Chapman & Hall/CRC, 2003 . 362 p. : 25 cm.. 1574443445

By Kleindl, Brad Alan,. Cincinnati, Ohio : SouthWestern College Publishing, 2001 . xxi, 342 p. : 24 cm.. 0324013191

By Ph.D., Brad A. Kleindl.. [S.l.] : Thomson South-Western, 2000 . 368 p. ; , Hardcover. 24 cm.. 0324013191 | 9780324013191