NUST Institutions Library Catalogue Search for 'au:"Chartered Institute of Marketing."'

eMarketing excellence : the heart of ebusiness

By Smith, P. R.. Oxford : Butterworth-Heinemann, 2002 . xiii, 340 p. : , Published in association with: the Chartered Institute of Marketing. 25 cm.. 0750653353 (pbk.)

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Understanding customers /

By Rice, Chris.. Oxford ; | Boston : Butterworth-Heinemann, 1997 . vi, 312 p. : , Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993. | "Published on behalf of the Chartered Institute of Marketing." 24 cm. PB.. 0750623225

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value /

By Haywood, Roger,. London ; | Sterling, VA : Kogan Page, 2006 . xvi, 320 p. ; , "The Chartered Institute of Marketing." | Previous ed. published as: Manage your reputation. London : Kogan Page, c2002. | Includes index. 24 cm.. 0749444088 (pbk. : alk. paper)

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