NUST Institutions Library Catalogue Search for 'se,phr:"Marketing"'

Introduction to e-commerce

By Rayport, Jeffrey F.. Boston, Mass. : McGraw-Hill, 2004 . xxvii, 516 p. : , "International edition."--Cover. 27 cm.. 0071232664 | 0072553472

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Marketing

By Etzel, Michael J.. Boston, Mass. : Irwin/McGraw-Hill, 2001 . p. cm. 0073660310 (softcover : alk. paper)

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Marketing: principles and perspectives

By Bearden, William O.,. Boston, Mass. : McGraw-Hill, 2001 . xxxvii, 596 p. : , Includes index. | Special code to access : (1)xenophobic-696310, (2)chalkboard-704962, (3)southerner-397399. 28cm.. 0072461284 | 0072322977

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Electronic marketing : integrating electronic resources into the marketing process /

By Reedy, Joel.. Fort Worth : Dryden Press, 2000 . xxiv, 466 p. : 28 cm.. 0030211077

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Consumer behavior :i mplications for marketing strategy

By Hawkins, Del I.. Chicago : Irwin, 1995 . xix, 649 p. : 27 cm.. 0256139725

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Basic marketing : a global-managerial approach

By Perreault, William D.. Boston : Irwin/McGraw-Hill, 1998 . 1 v. (various pagings) : , Includes index. 28 cm. +. 0256209829

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Product design and development

By Ulrich, Karl T.. Boston, Mass. : McGraw-Hill/Irwin, 2004 . xviii, 366 p. : 0072471468

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Marketing management /

By Kotler, Philip.. Upper Saddle River, N.J. : Prentice Hall, 2000 . xxxii, 718, [32] p. : 26 cm..

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Marketing /

By Myers, James H.. New York : McGraw-Hill, 1986 . xx, 597 p. : 25 cm.. 007044207X :

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Introduction to e-commerce /

By Rayport, Jeffrey F.. Boston : McGraw-Hill Irwin MarketspaceU, 2004 . xxvii, 516 p. : 27 cm.. 0072553472 (alk. paper)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.. Boston, Mass. : McGraw-Hill/Irwin, 2006 . xl, 638 p. : 28 cm.. 0072935898 (alk. paper)

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Interpreting Consumer Choice (E-Book) The Behavioural Perspective Model.

By Foxall, Gordon.. Hoboken : Taylor & Francis, 2009 . 1 online resource (201 p.) , Description based upon print version of record. 0-415-47760-3 | 978-0-203-86689-4

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Consumer behavior : and marketing strategy /

By Peter, J. Paul.. [S.l.] : McGraw-Hill/Irwin, 2004 . 608 p. ; , Hardcover. 26 cm.. 0072864877 | 9780072864878

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Consumer behavior /

By hawkins, del.. [S.l.] : Unknown Publisher, 2007 . 1 v. (unpaged) ; , Paperback. 26 cm.. 0071106685 | 9780071106689

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International marketing /

By Cateora, Philip R.. [S.l.] : Irwin/McGraw-Hill, 2004 . 697 p. ; , Hardcover. 28 cm.. 0072833718 | 9780072833713

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Marketing research : methodological foundations eighth edition /

By Churchill, Gilbert A.. [S.l.] : South-Western College Pub, 2001 . 1006 p. ; , Hardcover. 26 cm.. 0030331013 | 9780030331015

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Basic marketing research /

By Churchill, Gilbert A.. [S.l.] : Houghton Mifflin Harcourt (HMH), 1995 . 832 p. ; , Hardcover. 26 cm.. 0030983673 | 9780030983672

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Marketing research : a practical approach for the new millennium /

By Hair, Joseph F.. [S.l.] : Irwin, 2000 . 682 p. ; , Import. | Hardcover. 27 cm.. 0256195552 | 9780256195552

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Marketing research : within a changing information environment /

By Hair, Joseph F.. [S.l.] : McGraw-Hill Education, 2002 . 6 p. ; , Import. | Hardcover. 27 cm.. 0072467576 | 9780072467574

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Exploring marketing research /

By Zikmund, William G.. [S.l.] : Dryden Press, 1996 . 739 p. ; , Hardcover. 26 cm.. 003018763X | 9780030187636

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Consumer behavior /

By Engel, James F.. [S.l.] : Houghton Mifflin Harcourt (HMH), 1994 . 951 p. ; , Hardcover. 24 cm.. 0030984645 | 9780030984648

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I.. [S.l.] : Richard D Irwin, 1995 . 649 p. ; , Hardcover. 26 cm.. 0256139725 | 9780256139723

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Consumer behavior : implications for marketing strategy /

By Neal, Cathy M.. [S.l.] : McGraw Hill Higher Education, 2001 . 590 p. ; , Paperback. 25 cm.. 0074714406 | 9780074714409

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Consumer behavior : marketing strategy perspectives /

By Peter, J.Paul.. [S.l.] : Irwin Professional Publishing, 1986 . 698 p. ; , Hardcover. 24 cm.. 0256031770 | 9780256031775

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Consumer behavior and marketing strategy /

By Peter, J.Paul.. [S.l.] : McGraw-Hill Publishing Co., 2001 . 576 p. , Paperback. 0071121110 | 9780071121118

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Consumer behavior and marketing strategy /

By Peter, J.Paul.. [S.l.] : McGraw-Hill Publishing Co., 2001 . 576 p. , Paperback. 0071121110 | 9780071121118

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International marketing /

By Cateora, Philip R.. [S.l.] : McGraw-Hill Publishing Co., 2001 . 768 p. ; , Import. | Paperback. 28 cm.. 0071123121 | 9780071123129

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Profitable product management : powerful techniques for improving products and maximizing profits /

By COLLIER, RICHARD.. [S.l.] : Butterworth-Heinemann, 1995 . 304 p. ; , Paperback. 24 cm.. 0750618884 | 9780750618885

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Product management /

By Lehmann, Donald R.. [S.l.] : Richard D Irwin, 1993 . 437 p. ; , Hardcover. 25 cm.. 0256116237 | 9780256116236

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Statistics for marketing /

By Rodger, Leslie W.. [S.l.] : McGraw-Hill Publishing Co., 1984 . 288 p. , Hardcover. 0070847282 | 9780070847286

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Product management /

By Lehmann, Donald R.. [S.l.] : McGraw-Hill Publishing Co., 2001 . 517 p. ; , Paperback. 24 cm.. 0071122265 | 9780071122269

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New products management /

By Crawford, C. Merle.. [S.l.] : McGraw-Hill Companies, 1996 . 507 p. ; , Hardcover. 25 cm.. 0256187789 | 9780256187786

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New products management /

By Crawford, C. Merle.. [S.l.] : McGraw-Hill Companies, 1996 . 507 p. ; , Hardcover. 25 cm.. 0256187789 | 9780256187786

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International marketing : with international update 2000 /

By Czinkota, Michael R.. [S.l.] : Dryden Press, 1998 . 912 p. ; , Hardcover. 27 cm.. 0030244013 | 9780030244018

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International Marketing

By Philip R Cateora. New Delhi McGraw Hill 2002 . 694 p. 9890070666993

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International and global marketing : concepts and cases /

By MELOAN, JOHN GRAHAM TAYLOR.. [S.l.] : MCGRAW-HILL EDUCATION (ISE EDITIONS), 1998 . 416 p. , Import. | Paperback. 0071158006 | 9780071158008

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Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K.. [S.l.] : Irwin/McGraw-Hill, 2002 . 654 p. ; , Hardcover. 28 cm.. 0071195637 | 9780071195638

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Selling : building partnerships /

By Weitz, Barton A.. [S.l.] : Irwin/McGraw-Hill, 2004 . 1 p. ; , Hardcover. 26 cm.. 0071215190 | 9780071215190

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Fundamentals of selling : customers for life /

By Futrell, Charles M.. [S.l.] : Richard D Irwin, 1996 . 620 p. ; , Hardcover. 27 cm.. 0256138273 | 9780256138276

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The CIM Handbook of Export Marketing

By Chris Noonan. USA Oxford University Press 1999 . 601 p. 1567203396

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International and global marketing : concepts and cases /

By Meloan, Taylor W.. [S.l.] : Richard D Irwin, 1995 . 640 p. ; , Paperback. 23 cm.. 0256157235 | 9780256157239

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Marketing strategy : planning and implementation /

By Walker, Orville C., Jr.. [S.l.] : Richard D Irwin, 1995 . 416 p. ; , Paperback. 24 cm.. 0256136920 | 9780256136920

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Advertising and promotion : an integrated marketing communications perspective, sixth edition /

By Belch, George E.. [S.l.] : McGraw-Hill Companies, 2003 . 871 p. ; , Hardcover. 29 cm.. 0072536764 | 9780072536768

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Retail management /

By Hasty, Ronald W.. [S.l.] : Mcgraw-Hill College, 1996 . 688 p. ; , Hardcover. 25 cm.. 0070270317 | 9780070270312

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Essentials of retailing /

By Levy, Michael.. [S.l.] : Irwin Professional Publishing, 1996 . 466 p. ; , Paperback. 26 cm.. 0256163480 | 9780256163483

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Electronic marketing : integrating electronic resources into the marketing process /

By Reedy, Joel.. [S.l.] : Houghton Mifflin Harcourt (HMH), 2000 . 466 p. ; , Hardcover. 28 cm.. 0030211077 | 9780030211072

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Advertising excellence /

By Bovee, Courtland L.. [S.l.] : Mcgraw-Hill College, 1994 . 704 p. ; , Hardcover. 28 cm.. 007006847X | 9780070068476

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Principles of advertising and imc /

By Duncan, Tom.. [S.l.] : McGraw-Hill/Irwin, 2004 . 800 p. ; , Hardcover. 28 cm.. 0072537744 | 9780072537741

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Contemporary advertising /

By Arens, William F.. [S.l.] : Richard D Irwin, 1996 . 501 p. ; , Hardcover. 28 cm.. 0256182574 | 9780256182576

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