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International marketing / Philip R. Cateora.

by Cateora, Philip R | Graham, John L.

Edition: 12th ed. Publisher: [S.l.] : Irwin/McGraw-Hill, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 CAT (3).
Marketing across cultures / Jean-Claude Usunier.

by Usunier, Jean-Claude | Lee, Julie.

Edition: 4th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 USU (1).
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