NUST Institutions Library Catalogue

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Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1986Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.83 ZIK (1).
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Sales forecasting management : a demand management approach John T. Mentzer

by Mentzer, J. T.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.818 MEN (1).
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Marketing research and management. A. G, Irvine

by Irvine, A. G.

Edition: -Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: c 1954Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.8 IRV (1).
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Data mining for dummies / by Meta S. Brown.

by Brown, Meta S [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: No items available : Checked out (1).
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Consumer behaviour : implications for marketing strategy / Cathy Neal.

by Neal, Cathy | Quester, Pascale | Hawkins, Delbert I.

Edition: Australian ed of 4th revised ed ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420994 NEA (1).
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Consumer behavior : and marketing strategy / J. Paul Peter.

by Peter, J. Paul | Olson, Jerry.

Edition: 7th ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834222 PET 2004 (1).
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Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (2).
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Consumer behavior / Roger D. Blackwell.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 9th ed. Publisher: [S.l.] : South-Western College Pub, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BLA (1).
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Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 8th ed. Publisher: [S.l.] : Wiley, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
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Marketing research, 7th edition / George Day.

by Day, George | Aaker, David | Kumar, V.

Edition: 7th ed. Publisher: [S.l.] : Wiley, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 6380 AAK (1).
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Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
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Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 4th ed. Publisher: [S.l.] : South-Western College Pub, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (1).
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Marketing research : methodological foundations eighth edition / Gilbert A. Churchill.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed. Publisher: [S.l.] : South-Western College Pub, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (2).
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Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 3nd ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (1).
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Marketing research / Carl McDaniel.

by McDaniel, Carl | Gates, Roger.

Edition: 6th ed. Publisher: [S.l.] : Wiley, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8'3 DAN (1).
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Marketing research : a practical approach for the new millennium / Joseph F. Hair.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Publisher: [S.l.] : Irwin, 2000Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Marketing research : within a changing information environment / Joseph F. Hair.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2nd Ed ed. Publisher: [S.l.] : McGraw-Hill Education, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8'3 (1).
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Marketing research : an applied approach / Thomas C. Kinnear.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 Har/Dsk ed. Publisher: [S.l.] : McGraw-Hill Companies, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 KIN (1).
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Marketing research / Bryan A. Lukas.

by Lukas, Bryan A | Hair, Jr. Joseph | Bush, Robert P | Ortinau, David J.

Edition: Australian ed ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 LUK (1).
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Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 6th ed. Publisher: [S.l.] : Dryden Press, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 ZIK (1).
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Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Publisher: [S.l.] : Simon & Schuster, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Fundamentals of marketing research / Professor Scott M. Smith.

by Smith, Professor Scott M | Albaum, Dr. Gerald S.

Edition: 1st ed. Publisher: [S.l.] : Sage Publications, Inc, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 SMI (1).
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Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (1).
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Consumer behavior / James F. Engel.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ENG (1).
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Boom : marketing to the ultimate power consumer -- the baby-boomer woman / Mary Brown.

by Brown, Mary | Ph.D., Carol Orsborn.

Edition: First Printing ed. Publisher: [S.l.] : AMACOM, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834082 BRO (1).
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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
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Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ARN (1).
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Consumer behavior / William L. Wilkie.

by Wilkie, William L.

Edition: 3 Sub ed. Publisher: [S.l.] : Wiley, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 WIL (1).
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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).
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Consumer behavior : implications for marketing strategy / Cathy Neal M.

by Neal, Cathy M | Quester, Pascale | Hawkins, Delbert I | Hawkins, Del I.

Edition: 3rd ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420994 NEA (2).
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Consumer behavior : marketing strategy perspectives / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry.

Publisher: [S.l.] : Irwin Professional Publishing, 1986Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (1).
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Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (1).
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Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (3).
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Customer behavior : consumer behavior and beyond / Jagdish N. Sheth.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 SHE (1).
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Internet marketing : strategy, implementation and practice / Dave Chaffey.

by Chaffey, Dave | Mayer, Richard | Johnston, Kevin | Ellis-Chadwick, Fiona.

Publisher: [S.l.] : Financial Times Management, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 CHA (1).
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Max-e-marketing in the net future : the seven imperatives for outsmarting the competition / Stan Rapp.

by Rapp, Stan | Martin, Chuck.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RAP (1).
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Statistics in market research / Chuck Chakrapani.

by Chakrapani, Chuck.

Edition: 1st ed. Publisher: [S.l.] : Wiley, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 519.5 CHA (1).
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The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).
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Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan.

by Hague, Paul N | Hague, Nick, 1974- | Morgan, Carol-Ann, 1958-.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Koganpage 2013Availability: Items available for loan: Central Library (CL)Call number: 658.83 HAG (1).
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The Handbook of International Market Research Techniques edited by Robin Birn.

by Robin J Birn | Birn, Robin.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2000Availability: Items available for loan: Central Library (CL)Call number: 658.83 BIR 2003 (1).
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Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.

by Cagan, Jonathan, 1961- | Vogel, Craig M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Prentice Hall PTR, c2002Availability: Items available for loan: School of Art Design and Architecture (SADA)Call number: 658.575 CAG 2002 (1).
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956- | Mobley, Mary F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1993Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for reference: Central Library (CL) Not for loanCall number: 658.83 BEA (1). :
Marketing research ,measurement and method

by Tull , Donald .S ,Hawkins , Del . I.

Edition: 6THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI PRENTICE HALL OF INDIA 1993Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 TUL (1).
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Marketing research, measurement, method and application

by Kent, Raymond.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK INTERNATIONAL THOMSON 1999Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 KEN (1).
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Marketing research, a problem solving approach

by Sudman, Seymour Blair, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK MCGRAW HILL 1998Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.83 SUD (1).
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The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / Russell Glass, Sean Callahan.

by Glass, Russell, 1976- | Callahan, Sean, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken : Wiley, 2014Online access: Cover image Availability: Items available for reference: Military College of Signals (MCS) Not for loanCall number: 658.872,GLA (1). :
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