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Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Dryden Press, c1986Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.83 ZIK (1).
Sales forecasting management : a demand management approach John T. Mentzer

by Mentzer, J. T.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Pakistan Navy Engineering College (PNEC)Call number: 658.818 MEN (1).
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