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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Central Library (CL)Call number: 659.1 WEL (1).
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: Items available for loan: Central Library (CL)Call number: 659.1 WEL (1).
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