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Pro logo (E-BOOK) [Elektronisk resurs] : Brands as a factor of progress / Michel Chevalier, Gerald Mazzalovo.

by Chevalier, Michel | Mazzalovo, Gerald.

Publisher: Basingstoke, Palgrave Macmillan, 2003Availability: Items available for loan: Military College of Signals (MCS) (1).
Consumer behaviour : implications for marketing strategy / Cathy Neal.

by Neal, Cathy | Quester, Pascale | Hawkins, Delbert I.

Edition: Australian ed of 4th revised ed ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420994 NEA (1).
Consumer behavior : and marketing strategy / J. Paul Peter.

by Peter, J. Paul | Olson, Jerry.

Edition: 7th ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834222 PET 2004 (1).
Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (2).
Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 8th ed. Publisher: [S.l.] : Wiley, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
Marketing research, 7th edition / George Day.

by Day, George | Aaker, David | Kumar, V.

Edition: 7th ed. Publisher: [S.l.] : Wiley, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 6380 AAK (1).
Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 4th ed. Publisher: [S.l.] : South-Western College Pub, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (1).
Basic marketing research / Gilbert A. Churchill.

by Churchill, Gilbert A.

Edition: 3nd ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 CHU (1).
E-profit : high payoff strategies for capturing the E-commerce edge / Peter S. Cohan.

by Cohan, Peter S.

Publisher: [S.l.] : AMACOM, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.800285 OH (1).
Marketing research : an applied approach / Thomas C. Kinnear.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5 Har/Dsk ed. Publisher: [S.l.] : McGraw-Hill Companies, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 KIN (1).
Marketing research / Bryan A. Lukas.

by Lukas, Bryan A | Hair, Jr. Joseph | Bush, Robert P | Ortinau, David J.

Edition: Australian ed ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 LUK (1).
Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 6th ed. Publisher: [S.l.] : Dryden Press, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 ZIK (1).
Why we buy : the science of shopping / Paco Underhill.

by Underhill, Paco.

Publisher: [S.l.] : Simon & Schuster, 1999Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Fundamentals of marketing research / Professor Scott M. Smith.

by Smith, Professor Scott M | Albaum, Dr. Gerald S.

Edition: 1st ed. Publisher: [S.l.] : Sage Publications, Inc, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 SMI (1).
Consumer behavior / Harold W. Berkman.

by Berkman, Harold W | Lindquist, Jay D | Sirgy, M. Joseph.

Publisher: [S.l.] : NTC Business Books, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 BER (1).
Consumer behavior / James F. Engel.

by Engel, James F | Blackwell, Roger D | Miniard, Paul W.

Edition: 8th ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ENG (1).
Boom : marketing to the ultimate power consumer -- the baby-boomer woman / Mary Brown.

by Brown, Mary | Ph.D., Carol Orsborn.

Edition: First Printing ed. Publisher: [S.l.] : AMACOM, 2006Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.834082 BRO (1).
The customer is always right! : thought provoking insights on the importance of customer satisfaction from today's business leaders / Armen J. Kabodian.

by Kabodian, Armen J.

Publisher: [S.l.] : Harvard Business School Pr, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 KAB (1).
Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
Consumers / Eric J Arnould.

by Arnould, Eric J | Price, Linda | Zinkhan, George M.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 ARN (1).
Consumer behavior / William L. Wilkie.

by Wilkie, William L.

Edition: 3 Sub ed. Publisher: [S.l.] : Wiley, 1994Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 WIL (1).
Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).
Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (1).
Consumer behavior and marketing strategy / J.Paul Peter.

by Peter, J.Paul | Olson, Jerry C.

Edition: 6th International student edition ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 PET (3).
Customer behavior : consumer behavior and beyond / Jagdish N. Sheth.

by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I.

Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8342 SHE (1).
International marketing and export management / Gerald Albaum.

by Albaum, Gerald | Duerr, Edwin | Strandskov, Jesper.

Edition: 5th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ALB (1).
Mp internet marketing : building advantage in a networked economy with cd / Rafi Mohammed.

by Mohammed, Rafi.

Publisher: [S.l.] : Unknown, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 CAH (1).
Internet business models and strategies : text and cases / Allan Afuah.

by Afuah, Allan | Tucci, Christopher L.

Publisher: [S.l.] : McGraw-Hill Companies, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 AFU (1).
International marketing / Philip Cateora and John M. Hess and John Graham.

by Graham, Philip Cateora and John M. Hess and John.

Edition: Internat.10r.e. ed. Publisher: [S.l.] : McGraw-Hill Education (ISE Editions), 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.848 CAT (2).
International marketing / Philip R. Cateora.

by Cateora, Philip R | Hess, John M | Graham, John | Graham, John.

Edition: 11I.S.ed ed. Publisher: [S.l.] : McGraw-Hill Publishing Co., 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.848 CAT (4).
Internet marketing : strategy, implementation and practice / Dave Chaffey.

by Chaffey, Dave | Mayer, Richard | Johnston, Kevin | Ellis-Chadwick, Fiona.

Publisher: [S.l.] : Financial Times Management, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 CHA (1).
Electronic marketing and the consumer.

by Peterson, Dr. Robert A.

Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1).
Strategic internet marketing / Susan Dann.

by Dann, Susan | Dann, Stephen.

Edition: 1st ed. Publisher: [S.l.] : John Wiley & Sons Inc, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 DAN (1).
Global marketing : a decision-oriented approach / Svend Hollensen.

by Hollensen, Svend.

Edition: 3nd ed. Publisher: [S.l.] : Prentice Hall, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 HOL (1).
Introduction to E-commerce : with E-commerce powerweb / Jeffrey Rayport.

by Rayport, Jeffrey | Jaworski, Bernard.

Edition: 2nd ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 JEF (1).
Marketing channels : a relationship management approach / Lou E Pelton.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill/Irwin, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 PAL (2).
Max-e-marketing in the net future : the seven imperatives for outsmarting the competition / Stan Rapp.

by Rapp, Stan | Martin, Chuck.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RAP (1).
Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil.

by Kambil, Ajit | Heck, Eric Van | Heck, E. Van.

Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1).
Global marketing : foreign entry, local marketing and global management / Johny Johansson.

by Johansson, Johny.

Edition: 4th ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 JOH (1).
Internet marketing and promotions.

Publisher: [S.l.] : Pustak Mahal, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KEN (1).
Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.

by Ph.D., Brad A. Kleindl | Keindl, Brad A.

Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KLI (1).
Strategic marketing channel management / Donald J. Bowersox.

by Bowersox, Donald J | Cooper, M.Bixby.

Publisher: [S.l.] : McGraw-Hill Publishing Co., 1992Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 BOW (1).
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith.

by Smith, Jeanette.

Publisher: [S.l.] : John Wiley & Sons, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 SMI (3).
Internet marketing / Carolyn Siegel.

by Siegel, Carolyn.

Publisher: [S.l.] : Houghton Mifflin Company, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 SIE (1).
High-performance interactive marketing / Christopher Ryan.

by Ryan, Christopher.

Publisher: [S.l.] : Racom Communications, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 RYA (1).
Marketing channels / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 6th ed. Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ROS (1).
Internet marketing : integrating online and offline strategies / Mary Lou Roberts.

by Roberts, Mary Lou.

Publisher: [S.l.] : Irwin Professional Pub, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ROB (1).
Effective promotional planning for E-business / Cathy Ace.

by Ace, Cathy.

Publisher: [S.l.] : Butterworth-Heinemann, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8402854678 ACE (1).
Marketing across cultures / Jean-Claude Usunier.

by Usunier, Jean-Claude | Lee, Julie.

Edition: 4th ed. Publisher: [S.l.] : Prentice Hall, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 USU (1).
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