Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill Irwin MarketspaceU, c2004Edition: 2nd edDescription: xxvii, 516 p. : ill. ; 27 cmISBN: 0072553472 (alk. paper)Subject(s): Electronic commerceDDC classification: 658.84,RAY Online resources: Publisher description | Table of contents only
Contents:
Framework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453).
| Item type | Current location | Home library | Shelving location | Call number | URL | Status | Notes | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | General Stacks | 658.84,RAY (Browse shelf) | Link to resource | Available | Almirah no. 55, Shelf no.3 | MCS31023 |
Total holds: 0
Framework for e- Commerce (Page-1), Basic Technology of the Internet and e- Commerce Business (Page-27) ,Market Opportunity Analysis (Page-71), Business Models (Page-109) Strategy Formulation Customer Interface (Page-149), Market Communications and Branding (Page-193), Implementation (Page-235), Metrics (Page-273), Website Development Process (Page-305), Site Architecture (Page-339), Human and Financial Capital (Page-367), Media Transformation (Page-411), Public Policy (Page-453).
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