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Advertising and promotion :

by Belch, George E.

Material type: Text Text Availability: Items available for loan: US-Pakistan Center for Advanced Studies in Energy (USPCAS-E)Call number: 659.1 BEL (1).
Advertising and Promotion: An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch

by Belch, George E.

Edition: 11th EditionMaterial type: Text Text Publisher: New York, McGraw-Hill Education, 2012Availability: Items available for loan: Central Library (CL)Call number: 659.1 BEL (1).
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