Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey.
Material type:
TextPublisher: Hoboken, NJ : Wiley, 2024Edition: Ninth editionDescription: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9781394187300; 9781394187317Subject(s): Marketing -- Management | Marketing -- PlanningAdditional physical formats: Print version:: Marketing plansDDC classification: 658.802 MCD LOC classification: HF5415.13Summary: "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Provided by publisher.
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | Marketing | 658.802 MCD (Browse shelf) | Available | CL-1654 |
Revised edition of Marketing plans, 2016.
Includes index.
"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher; resource not viewed.
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