LAUGH, ENGAGE, ACT: EXAMINING THE EFFECT OF MEME MARKETING DIMENSIONS ON GEN Z’S BRAND BEHAVIOR THROUGH PERCEIVED HUMOR AND SOCIAL MEDIA ENGAGEMENT/ Dua Siddiqui,
Material type:
TextIslamabad: 2026Subject(s): MS-MarketingDDC classification: 200 Online resources: Click here to access online
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Soft Copy | Central Library (CL) | Central Library (CL) | Thesis | 200 (Browse shelf) | Available | CL-T-7813 |
Total holds: 0

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