Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
Material type:
TextPublisher: [New York] : Pearson Education, Inc., [2018]Copyright date: ©2018Edition: Second editionDescription: xix, 252 pages : illustrations, map ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0789759608; 9780789759603Subject(s): Internet marketing | Digital media | Social media | Marketing -- Management | Digital media | Internet marketing | Marketing -- Management | Social mediaDDC classification: 658.8/72 LOC classification: HF5415.1265 | .H46 2018| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.8/72 HEM (Browse shelf) | Available | CL-69 |
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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