NUST Institutions Library Catalogue catalog › Details for: Marketing management : knowledge and skills /

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Peter, J. Paul Contributor(s): Donnelly, James H Material type: Text

TextPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 6th edDescription: xx, 876 p. : ill. (some col.), maps ; 26 cmISBN: 0072315571Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .P387 2001Online resources: Publisher description | Table of contents

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Item type	Current location	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	Management Sciences	658.8 PET (Browse shelf)	Available		CL-D-1642

Total holds: 0

Includes bibliographical references (p. 851-858) and indexes.

HBK.

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