NUST Institutions Library Catalogue catalog › Details for: Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering /

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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

By: Gibbs, Richard, 1955-Contributor(s): Humphries, Andrew, 1949-Material type: Text

TextPublisher: London ; Philadelphia : Kogan Page, 2009Description: xii, 235 p. : ill., plans ; 25 cmISBN: 0749454849 (hbk.); 9780749454845 (hbk.)Other title: Strategic alliances and marketing partnershipsSubject(s): Strategic alliances (Business) | Relationship marketing | MarketingDDC classification: 658.046 LOC classification: HD69.S8 | G53 2009Online resources: Table of contents only

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Item type	Current location	Home library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Book	Central Library (CL)	Central Library (CL)	Chinese Studies	658.046 GIB (Browse shelf)	Available		CL-D-1949

Total holds: 0

Includes bibliographical references (p. [227]-228) and index.

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