Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
Material type:
TextPublisher: London ; Philadelphia : Kogan Page, 2010Description: xiii, 225 p. : ill. ; 25 cmISBN: 9780749454852; 0749454857Subject(s): Leadership | Marketing | Customer servicesDDC classification: 658.4 LOC classification: HD57.7 | .C488 2010Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | Chinese Studies | 658.4 CHE (Browse shelf) | Available | CL-D-1910 |
Total holds: 0
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
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