Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.
Material type:
TextPublisher: London ; Sterling, VA : Kogan Page, c2006Edition: 3rd edDescription: xvi, 320 p. ; 24 cmISBN: 0749444088 (pbk. : alk. paper)Other title: Corporate reputation, the brand and the bottom lineSubject(s): Public relations | Corporate image | Organizational effectivenessDDC classification: 659.2 LOC classification: HD59 | .H32 2005Online resources: Table of contents | Publisher description
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | Chinese Studies | 659.2 HAY (Browse shelf) | Available | CL-D-1970 |
Total holds: 0
"The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, c2002.
Includes index.
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