Marketing strategy : planning and implementation / Orville C., Jr. Walker.
Series: Irwin series in marketing, 2nd ed: Publisher: [S.l.] : Richard D Irwin, 1995Edition: 2nd edDescription: 416 p. ; 24 cmISBN: 0256136920; 9780256136920DDC classification: 658.802 Online resources: Amazon.com | Amazon customer reviews Summary: This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.802 WAL (Browse shelf) | Available | NBS3413 |
Paperback.
This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.
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