Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN: 0133057151Subject(s): Advertising -- ManagementDDC classification: 659.1 LOC classification: HF5823 | .A13 1996
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | Advertising | 659.1 BAT (Browse shelf) | Available | NBS6839 | ||
|
Book
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Central Library (CL) | Central Library (CL) | Advertising | 659.1 BAT (Browse shelf) | Available | NBS9092 |
Total holds: 0
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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