Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh.
Material type:
TextPublisher: Hershey, PA : IGI Global, Business Science Reference, 2021Description: xxiv, 310 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781799872313; 9781799872320Subject(s): Internet marketing -- Statistical methods | Decision making -- Statistical methods | Big data | E-BOOKBANK.SEECSTEXTBOOKAdditional physical formats: Online version:: Big data analytics for improved accuracy, efficiency, and decision making in digital marketingDDC classification: 658.872 LOC classification: HF5415.1265 | .B54 2021Online resources: Click here to access online Summary: "This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"-- Provided by publisher.
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 280 SCB (Browse shelf) | Available | SCB-1542 | ||
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Book
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Central Library (CL) | Central Library (CL) | 658.872 SIN (Browse shelf) | Available | CL-1542 |
Total holds: 0
Includes bibliographical references (pages 254-308) and index.
"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"-- Provided by publisher.
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