NUST Institutions Library Catalogue

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Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Online access: Table of contents Availability: Items available for loan: School of Mechanical & Manufacturing Engineering (SMME)Call number: 658.8 KOT (1).
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Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: Millennium ed. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,KOT (1).
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Central Library (CL)Call number: 658.8 PER (2). Lost (1).
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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

by Hemann, Chuck [author.] | Burbary, Ken [author.].

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [New York] : Pearson Education, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Central Library (CL)Call number: 658.8/72 HEM (1).
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8 PET (1).
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Marketing planning & strategy / Subhash C. Jain.

by Jain, Subhash C, 1942-.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: Central Library (CL)Call number: 658.802 JAI (1).
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Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey.

by McDonald, Malcolm [author.] | Wilson, Hugh, 1962- [author.] | Chaffey, Dave, 1963- [author.].

Edition: Ninth edition.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, NJ : Wiley, 2024Availability: Items available for loan: Central Library (CL)Call number: 658.802 MCD (1).
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