Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising
Material type:
TextPublisher: USA JOHN WILEY & SONS 2005Description: XIX,284PISBN: 0-471-71837-8Subject(s): CUSTOMER RELATIONS.TARGET MARKETING.ADVERTISING-PSYCHOLOGICAL ASPECTS.INTERACTIVE MARKETINGDDC classification: 659.1 JAF
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
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College of Electrical & Mechanical Engineering (CEME) | College of Electrical & Mechanical Engineering (CEME) | General Stacks | 659.1 JAF (Browse shelf) | Available | CEME-45266 |
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