The Un Common sense of management Sanjay Tiwari.
Series: Un)common sense of advertising (response books: Publisher: [S.l.] : SAGE Publications Pvt. Ltd, 2003Description: 268 p. ; 24 cmISBN: 0761997369; 9780761997368DDC classification: 659.1 Online resources: Amazon.com | Amazon customer reviews Summary: This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 659.1 TIW (Browse shelf) | Write Off | Write off File No.0908/IRC/NBS Dated Aug 16, 2018 | NBS5440 | ||
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Central Library (CL) | Central Library (CL) | 659.1 TIW (Browse shelf) | Available | NBS6633 |
Paperback.
This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.
PB
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