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		The future of competition : co-creating unique value with customers / C.K. Prahalad, Venkat Ramaswamy. by Prahalad, C. K \| Ramaswamy, Venkatram. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Pub., c2004Online access: Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.4 PRA (1). Place hold Find in NUST Repository
		Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton. by Cheverton, Peter. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2010Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Central Library (CL)Call number: 658.4 CHE (1). Place hold Find in NUST Repository