Selling the sizzle : the magic and logic of entertainment marketing / Barry Avrich.
Publisher: [S.l.] : Maxworks Publishing Group, 2002Description: 178 p. ; 24 cmISBN: 0968840019 (paperback); 9780968840016 (paperback)DDC classification: 380 Online resources: Amazon.com Summary: Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 791.0688 AVR (Browse shelf) | Available | NBS5570 |
Total holds: 0
Sensational marketing book for all entertainment, event and sponsorship projects supported by some of the top professionals in the industry.
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