Brand bollywood : a new global entertainment order / Derek Bose.
Publisher: [S.l.] : Sage Publications Pvt. Ltd, 2006Description: 240 p. ; 22 cmISBN: 0761935347; 9780761935346DDC classification: 791.430954 Online resources: Amazon.com | Amazon customer reviews Summary: Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 791.430954 BOS (Browse shelf) | Available | NBS7194 |
Total holds: 0
Paperback.
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
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