Social media marketing (E-Book) an hour a day / Dave Evans.
Series: Serious skills: Publisher: Indianapolis, Ind. : Wiley, c2008Description: xxii, 409 p. : ill. ; 24 cmISBN: 0470344024 (pbk.); 9780470344026 (pbk.)Subject(s): Marketing | Social marketing | Social media -- Marketing | Soziales Netzwerk | Soziomarketing | Social media marketing (E-Book)DDC classification: 302.230688| Item type | Current location | Home library | Collection | Call number | URL | Status | Date due | Barcode | Item holds |
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Book
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Military College of Signals (MCS) | Military College of Signals (MCS) | NFIC | 302.230688 EVA (Browse shelf) | Link to resource | Available | MCSEB-2877 |
Includes index.
Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.
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