The leap to globalization : creating new value from business without borders / Harry Korine, Pierre-Yves Gomez, Harry D. Korine.
Material type:
TextPublisher: [S.l.] : Jossey-Bass, 2002Edition: 1st edDescription: 208 p. ; 24 cmISBN: 0787962112 (hardcover); 9780787962111 (hardcover)Subject(s): International business enterprises--ManagementDDC classification: 658.049 LOC classification: HD62.4Online resources: Amazon.com Summary: Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
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Centre for International Peace & Stability (CIPS) | Centre for International Peace & Stability (CIPS) | NFIC | General Stacks | 658.049 KOR 2002 (Browse shelf) | Available | CIPS0001959 |
Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
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