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Developing successful marketing strategies / David Parmerlee.

by Parmerlee, David.

Edition: 2nd ed. Publisher: [S.l.] : McGraw-Hill Trade, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.800285 PAR (1).
Auditing markets, products, and marketing plans / David Parmerlee.

by Parmerlee, David.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 PAR (1).
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