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Marketing practical approach : a practical approach / Rix.

By: RixPublisher: [S.l.] : McGraw-Hill Australia, 2000Edition: 4th edition edDescription: 569 p. ; 25 cmISBN: 0074708589; 9780074708583Online resources: Amazon.com | Amazon customer reviews Summary: This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.

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Item type	Current location	Home library	Shelving location	Call number	Status	Notes	Date due	Barcode	Item holds
CSS Corner	Central Library (CL)	Central Library (CL)	Central Superior Services	658.8007 RIX (Browse shelf)	Available	CSS Corner Book		NBS5892

Total holds: 0

Paperback.

This new edition continues the practical approach that has made previous editions bestsellers. The book will integrate Internet Marketing, Global Issues, Ethical Challenges and Marketing in a Small Business with an Australian perspective. Fully supported by a comprehensive Australian Website.

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