Management of a sales force / William J Stanton.
Publisher: [S.l.] : McGraw-Hill/Irwin, 1998Edition: 10th edDescription: 656 p. ; 25 cmISBN: 025621896X; 9780256218961DDC classification: 658.81 Online resources: Amazon.com | Amazon customer reviews Summary: Management of the Sales Force covers the concepts and applies the theories associated with managing a sales force. The sales management course is offered in most marketing departments. In some cases you will find the sales management and selling course have merged (which is one reason why we've added a new chapter on personal selling to appeal to the widest audience.) This is the #1 selling text in this market. It has been praised over the years for being practical, applied, and student friendly. Previously known as Stanton, Buskirk and Spiro, the tenth edition marks Rosann Spiro's leadership role and thus, the cover reflects this change by including only Bill Standon and Rosann Spiro's names.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.81 STA (Browse shelf) | Available | NBS5279 | ||
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Central Library (CL) | Central Library (CL) | 658.81 STA (Browse shelf) | Available | NBS5308 |
Hardcover.
Management of the Sales Force covers the concepts and applies the theories associated with managing a sales force. The sales management course is offered in most marketing departments. In some cases you will find the sales management and selling course have merged (which is one reason why we've added a new chapter on personal selling to appeal to the widest audience.) This is the #1 selling text in this market. It has been praised over the years for being practical, applied, and student friendly. Previously known as Stanton, Buskirk and Spiro, the tenth edition marks Rosann Spiro's leadership role and thus, the cover reflects this change by including only Bill Standon and Rosann Spiro's names.
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