Principles of Service Marketing and Management Christopher Lovelock.
Series: 2nd edition: Publisher: [S.l.] : Prentice Hall, 2001Edition: 2nd edDescription: 436 p. ; 25 cmISBN: 0130404675; 9780130404671DDC classification: 658.8 LOV 2001 Online resources: Amazon.com | Amazon customer reviews Summary: Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 LOV (Browse shelf) | Available | NBS5929 | ||
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Central Library (CL) | Central Library (CL) | 658.8 LOV (Browse shelf) | Available | NBS3742 |
Paperback.
Principles of Service Marketing and Management, Second Edition, is designed to complement the materials found in traditional marketing principles texts. It avoids sweeping and often misleading generalizations about services, recognizing explicitly that the differences between specific categories of services (based on the nature of the underlying service process) may be as important to student understanding as the broader differences between goods marketing and services marketing.
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