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Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Edition: 2nd ed. Publisher: [S.l.] : South-Western College Pub, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 DIC (2).
Marketing : best practices / K. Douglas Hoffman.

by Hoffman, K. Douglas | Czinkota, Michael R | Dickson, Peter R | Dunne, Patrick | Griffin, Abbie.

Edition: 2nd ed. Publisher: [S.l.] : South-Western College Pub, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 HOF (2).
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