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Media management : a casebook approach / Ardyth Broadrick Sohn ... [et al.].

by Sohn, Ardyth Broadrick, 1946- | Lacy, Stephen, 1948-. Media management.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : L. Erlbaum Associates, 1999Online access: Publisher description Availability: Items available for loan: Central Library (CL)Call number: 302.23/068 MED (1).
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Erlbaum, 1998Online access: Publisher description Availability: Items available for loan: Central Library (CL)Call number: 001.433 RIF (2).
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