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Service marketing / Roland T. Rust.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Publisher: [S.l.] : Harpercollins, 1996Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 RUS (1).
Service marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : HarperCollins College Publishers, c1996Availability: Items available for loan: Central Library (CL)Call number: 658.8 RUS 1996 (1).
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