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Services marketing / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher | Wirtz, Jochen.

Edition: 5th ed. Publisher: [S.l.] : Prentice Hall, 2003Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 658.8 LOV (1).
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.

by Wirtz, Jochen.

Edition: 8th Edition.Material type: Text Text Publisher: India: Pearson, 2018Availability: Items available for loan: Central Library (CL)Call number: 658.8 WIR (1).
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