Chaos marketing : how to win in a turbulent world / Torsten H. Nilson.
Series: Mcgraw-hill marketing for professionals: Publisher: [S.l.] : McGraw-Hill Companies, 1995Description: 182 p. ; 23 cmISBN: 0077079914; 9780077079918DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 NIL (Browse shelf) | Available | NBS453 |
Total holds: 0
Paperback.
This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.
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