Understanding emerging markets : building business BRIC by brick / Stefano Pelle.
Material type:
TextSeries: Understanding emerging marketsPublisher: New Delhi ; Thousand Oaks : Response Books, 2007Description: 246 p. : ill., maps ; PB 20 cmISBN: 0761935576 (paper back); 9780761935575 (paper back); 8178297167 (India PB); 9788178297163 (India PB)Subject(s): Developing countries -- Economic conditions | Developing countries -- Economic policyDDC classification: 338.5091724 PEL 2007 LOC classification: HC59.7 | .P42 2007Online resources: Table of contents only | Publisher description | Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 338.5091724 PEL 2007 (Browse shelf) | Available | NBSD-2692 |
Includes bibliographical references (p. [238]-241) and index.
What is an emerging market? -- Main characteristics -- The BRIC countries -- Market opportunities -- The emerging middle class -- Starting off -- Common mistakes -- First mover advantage -- Own forces vs. partnership -- Working environment -- Internal resources -- External forces -- Building the business model -- Entry strategy : trading or manufacturing? -- Engineering the marketing mix -- The importance of ethics -- Sustainable development -- Red tape, corruption and values -- Corporate social responsibility (CSR) -- Emerging global challengers -- The emerging companies -- A new geopolitical scenario -- Appendices -- Bibliography.
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