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How to achieve zero-defect marketing / Allan J. Magrath.

by Magrath, Allan J.

Publisher: [S.l.] : AMACOM, 1993Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 MAG (1).
Blue ocean strategy : how to create uncontested market space and make competition irrelevant / W. Chan Kim.

by Kim, W. Chan | Mauborgne, Ren�e.

Edition: 1st ed. Publisher: [S.l.] : Harvard Business Press, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 KIM (2).
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