000 00385nam a22001577a 4500
020 _a8120327446
082 _a658.8 MAL
100 _aMalhotra, Naresh K.
245 _aMarketing Reseach: An applied orientation
250 _a4th ed.
260 _aNew Delhi
_bPrentice Hall
_c2004
300 _axxix, 713 p.
_bill. ;
500 _aIncludes index.
650 _aMarketing
942 _cBK
999 _c12823
_d12823