000			02594cam a2200397Ia 4500
001			276819155
003			OCoLC
005			20170105102410.0
008			081129s2010 nyua b 000 0 eng d
020			_a9780061353246
020			_a0061353248
035			_a(OCoLC)276819155
040			_aBTCTA _cBTCTA _dYDXCP _dOEL _dRCJ _dNYP
050		4	_aBF448 _bA75 2010
082			_2153.83 ARI
091			_a330.019
100	1		_aAriely, Dan.
245	1	0	_aPredictably irrational : the hidden forces that shape our decisions _bthe hidden forces that shape our decisions _cDan Ariely.
250			_aRevised and expanded edition.
260			_aNew York : _bHarper Perennial, _c2010.
300			_axxii, 349 p. : _bill. ; _c21 cm.
500			_aThe word "irrational" is displayed upside down on cover title and spine title.
504			_aIncludes bibliographical references.
505	0		_aIntroduction -- How an injury led me to irrationality and to the research described here -- The truth about relativity: why everything is relative, even when it shouldn't be -- The fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- The cost of zero cost: why we often pay too much when we pay nothing -- The cost of social norms: why we are happy to do things, but not when we are paid to do them -- The influence of arousal: why hot is much hotter than we realize -- The problem of procrastination and self-control: why we can't make ourselves do what we want to do -- The high price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- The effect of expectations: why the mind gets what it expects -- The power of price: why a 50-cent aspirin can do what a penny aspirin can't -- The context of our character, part I: why we are dishonest, and what we can do about it -- The context of our character, part II: why dealing with cash makes us more honest -- Beer and free lunches : what is behavioral economics, and where are the free lunches?
520			_aAn evaluation of the sources of illogical decisions: explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
650		0	_aEconomics _xPsychological aspects.
650		0	_aDecision making.
650		0	_aConsumer behavior.
901			_aBTCLSD110331R
901			_aBTCLSD101027B
901			_acsl _bCSR _cCATBL
901			_aMARS
908		4	_aBF448
942			_2ddc _cBK
945			_a.o13403321
999			_c12873 _d12873