000			02431cam a2200397Ka 4500
001			780144160
003			OCoLC
005			20170105102410.0
008			120314s2012 caua 001 0 eng d
020			_a0984999302 (hc.)
020			_a9780984999309 (hc.)
035			_a(OCoLC)780144160
040			_aYDXCP _cYDXCP _dWIQ _dSINLB _dOMB _dMEAUC _dNYP
049			_aNYPP
050	1	4	_aHD62.5 _b.B53 2012
082	0	4	_a658.11 BLA _223
091			_a658.11
100	1		_aBlank, Steven G. _q(Steven Gary)
245	1	4	_aThe startup owner's manual : the step-by-step guide for building a great company _bthe step-by-step guide for building a great company _cSteve Blank and Bob Dorf.
246	3		_aStart up owner's manual.
246	3	0	_aStep-by-step guide for building a great company.
250			_a1st ed.
260			_aPescadero, Calif. : _bK&S Ranch, Inc., _c2012.
300			_axxix, 571 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0		_aIntroduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
650		0	_aNew business enterprises.
650		0	_aEntrepreneurship.
700	1		_aDorf, Bob.
901			_awzh _bCMA _cCATBL
901			_aMARS
908	1	4	_aHD62.5
942			_2ddc _cBK
945			_a.b19643113x
946			_am
999			_c12874 _d12874