000 01491nam a2200265 a 4500
001 ASIN0787962112
005 20170105102925.0
008 131210s2002 xxu eng d
020 _a0787962112 (hardcover)
_c$39.95
020 _a9780787962111 (hardcover)
040 _a0
050 0 4 _aHD62.4
082 0 4 _a658.049
_bKOR 2002
100 1 _aKorine, Harry.
245 1 4 _aThe leap to globalization :
_bcreating new value from business without borders /
_cHarry Korine, Pierre-Yves Gomez, Harry D. Korine.
250 _a1st ed.
260 _a[S.l.] :
_bJossey-Bass,
_c2002.
300 _a208 p. ;
_c24 cm.
520 _aWhereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
650 0 _aInternational business enterprises--Management
700 1 _aGomez, Pierre-Yves.
700 1 _aKorine, Harry D.
856 4 0 _3Amazon.com
_uhttp://www.amazon.com/exec/obidos/ASIN/0787962112/chopaconline-20
942 _2ddc
_cBK
999 _c15757
_d15757