000			00419 a2200121 4500
020			_a0072935898 (alk. paper)
082			_a658.8 PER
100			_aPerreault, William D.
245			_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a10th ed.
260			_aIslamabad : _bNAtional Book Foundation, _cc2006.
300			_axl, 638 p. : _bcol. ill. ; _c28 cm. +
650			_aMarketing.
999			_c1705 _d1705